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Corporate Social Responsibility

Power of 5 - Nutrilite Little Bits

Join the Fight Against Childhood Malnutrition

Amway has always been about helping others live better lives. This includes reaching beyond our business to those who are the most vulnerable, especially children.
 Nutrilite Power of 5

The Nutrilite Power of 5 Campaign

Launched in 2014, the Nutrilite Power of 5 Campaign is a global movement around childhood malnutrition and the important role proper nutrition plays in helping children around the world live to see their 5th birthday and achieve their potential in life.


Seven million children under the age of 5 die each year from preventable causes. Malnutrition is the underlying cause of 45% of these deaths, according to a World Health Organization report. Children are most vulnerable to malnutrition. If they don’t receive essential nutrients in their first 5 years of life, development won’t occur properly and the opportunity for development is lost. Power of 5 aims to prevent malnutrition among children.

Scientists at Amway developed Nutrilite™ Little Bits™ to provide malnourished children the essential nutrients they need to grow and develop during the first 5 years of life. Nutrilite™ Little Bits™ is the first micronutrient supplement for malnutrition enhanced with plant nutrients. Nutrilite™ Little Bits™ can help reduce and prevent micronutrient deficiency, including iron deficiency anaemia. When mixed with food once a day, Nutrilite™ Little Bits™ gives a malnourished child under the age of 5 the nutrients needed to survive, thrive and grow. Each 1-gram packet of Nutrilite™ Little Bits™ contains 15 vitamins and minerals, including cherry concentrate, one of nature’s most concentrated sources of natural vitamin C.

By improving the nutritional health of children, helping them grow and realise their physical and mental potential, the Nutrilite Power of 5 Campaign is expected to deliver significant benefits to malnourished children around the world.
The Nutrilite Power of 5 Campaign

Power of 5 - Donate Now


When you donate to the Nutrilite Power of 5 Campaign, ✃your donation goes t🍒o providing Nutrilite Little Bits to malnourished children.

Power of 5 - Donate Now

Power of 5 - Activity Highlights

1. Year 2018 - Power of 5 Run (16 October 2018)



2. Year 2017 - Power of 5k Virtual Race (16 October 2017)


3. Year 2018 - Brazil Trip


4. Year 2017 - Diamond Invitational Trip


Power of 5 - Activity Highlights

One By One - Projek Headstart 2018


Projek HeadSTART Apprenticeship Programme

Amway Malaysia has successfully completed Projek HeadSTART 2018 with three apprentices completing the 6-month apprenticeship from 15 May to 15 October 2018. Throughout their apprenticeship, the apprentices gained exposure by adopting various roles within the company on a rotation basis through placements at various departments and were guided by their mentors, with the aim of successfully transitioning them to become independent working adults.
One By One